AI implementation for independent industrial distributors

Less retyping. Faster answers. More time for customers.

We build and support practical tools that help your team prepare quotes and orders, find product information, and stay on top of exceptions—around the systems you already use.

Give your experienced people more time to solve customer problems and win the next order.

Explore the RFQ demo and free tools. No signup needed.

From inbox to quote - Get the RFQ ready before you open the quote screen.

Part numbers, quantities, and catalog references in one place. Missing units and unclear requests at the top of the queue. Your salesperson starts with the questions that matter.

Example workflow

Follow a request from the customer’s email to the salesperson’s review queue. Each case shows the source, the match, and the next action.

Quantity without a unit · Clarification needed

Original request

Please quote 3/8-inch tubing, quantity 80. Required date: October 6.

Catalog and source records

  • C-002

    Catalog v1 lists 3/8-inch nylon tubing ordered by the foot and 3/8-inch copper tubing ordered as individual lengths.

Prepared review

Requested item
3/8-inch tubing
Quantity
80
Unit
Unresolved — ask the customer
Candidate reference
No verified candidate
Review status
Clarification needed
Missing information
Unit, manufacturer, and complete product identity are unresolved.

Why this result: The catalog has multiple 3/8-inch tubing entries with different materials and ordering units. The customer’s answer determines which item and quantity to quote.

Next step for inside sales

Ask whether the customer means feet or pieces, and confirm the material and full part number.

Northfield sample RFQs and catalog records · Updated 2026-09-21. Five common cases from the quote desk.

Explore all five RFQ cases →

Recognize the problem - Work your team already knows.

We spend too much time preparing quotes.

Turn emailed part lists into quote drafts, with missing details flagged for the salesperson.

See the RFQ example

We keep searching for the same product information.

Find the answer and the source document together, with technical questions routed to your product expert.

See the product-information example

A small first engagement - Start with one workflow. Make it work for your team.

We build the first version around your work, test it with your team, and measure the difference. Then we connect it to daily operations and support it as you grow.

  1. 01 · Free workflow conversation

    Map the workflow

    Show us where the work piles up: the inbox, the spreadsheet, the quote screen, or the daily status chase.

    You receive: A clear starting point, the people to involve, and a plan for testing the improvement.

  2. 02 · Paid validation

    Build and test the first version

    We build a working prototype from your samples and test it with the people who do the job. We agree the scope, fixed fee, and success measures up front.

    You receive: A working prototype, a report showing accuracy and time saved, the exceptions to resolve, and a recommendation for the next step.

  3. 03 · Production pilot

    Put it to work

    Connect the workflow to your systems, train a small group, and review real work together before expanding to the team.

    You receive: A live workflow with monitoring, a named owner, and a guide your team can use. We scope and price the pilot after validation.

What we build - From the first request to the last delivery update.

The same problem shows up across distribution: useful information is spread across inboxes, systems, and spreadsheets. We bring it together so each person knows what needs attention and what to do next.

Alex Christenson, founder of A&C Growth

Alex Christenson · founder

Work directly with the person building your solution.

I’m a software engineer with manufacturing-technology and analytics experience. I work with the people handling the quotes, orders, and follow-ups, then build the tools that take repetitive preparation off their desks.

Let’s start with one thing.

Give your team more time for the work that needs them.

Show us the quoting, order-entry, or follow-up work that keeps piling up. We’ll map it with you and find a practical place to start.

Start with a free workflow conversation with Alex.