Our process - Your growth journey
We follow a simple, three-stage process to help you start leveraging your customer data to grow faster. Establish a data-driven infrastructure for your marketing, create tests and experiment with your messaging, and interpret your results to improve personalization, segmentation, and most importantly growth.
Analyze
We work closely with you to understand what makes your business unique, from your product and process to goals and vision. We'll audit your existing process of collecting data and consolidate the pieces to help you keep everything in one place.
We break down your existing sales process, map the journey that your customer is going through, and establish tracking points, goals, and performance indicators for your different sales and marketing functions.
Example deliverables
- Analytics Setup & Audit
- Data Dashboard
- Conversion Rate Audit
- Sales Funnel Breakdown
- Target Market Analysis & Segmentation
- Ideal Customer Profiles
- Customer Journey Map
- User Tracking
Experiment
Based on our work together, we create a comprehensive experimentation plan for different marketing channels, advertising campaigns, and landing pages.
We take your existing marketing efforts with our data collection tools, and make small changes to your content. We measure the results of these small changes and report back to you with what information we are able to pull from these changes.
With A&C Growth we improved our segmentation and systematically A/B tested our LinkedIn advertising. In two months we improved our lead generation over 400% and reduced our spending on this channel 90%.
Optimize
We interpret the results through experimentation and do additional qualitative work with your sales, product, and marketing teams to help you refine your messaging strategy, share insights about customers, and improve the performance of your marketing with cross-channel personalization and improved segmentation.
Included in this phase
- Segmentation. We help you improve the segmentation of your audiences across multiple channels, helping your messaging be more specific and your marketing dollars go farther.
- Personalization. We help you run automated marketing campaigns with personalized copy and content, helping increase engagement with your brand.
- Validated Learnings. We can regularly present the findings of the experiments that we run in an easily interpretable and actionable report.